Social Media Influencers
How to Work with Social Media Influencers
First things first.
questions to ask before you partner with an influencer:
Do they have experience working with similar brands or products?
Does the influencer share the same values?
Does their content creation style match well with yours?
Is their audience demographic right for your business?
Will they provide a unique perspective or advice that could help your business “think outside the box”?
Assess fit with your industry and target market
Do your research! An influencer might have 100,000 followers, but it doesn’t guarantee that they’ll be able to produce results for every type of business.
Set Realistic Campaign Goals
Be clear about your expectations from the partnership, for example:
Increase traffic to your website
Promote a specific product with customized discount code
Highlight a new service and have them share their experience
Review a product/service on their social media
Grow social media following or online visibility
Be prepared to give the Influencer creative freedom
In a study done by Crowdtap, 77% of Influencers said that creative freedom was the #1 reason for wanting to work with a company. The Influencer knows their audience best and knows the type of content that drives engagement. You did choose them because of the content they create, right?
Request Reporting
Ask the influencer to prepare a weekly progress report and full summary at the end of the campaign. The recap can include follower growth, higher engagement on posts, clicks on custom URLs. The goal is to dig deeper to understand where the best customers came from during the campaign.
For more on Influencer Marketing check out our interview with Digital Marketer Rachelle Hay
